“It's 2017 and video is taking over the internet... it's estimated that 80% of ALL internet traffic will be video traffic by 2019. That's 8/10 people just 'going online' to watch videos.
Unsurprisingly, companies are making the most out of the trend and reaping the rewards of producing quality video content for customers. Facebook, for example, shows video content in its timeline to more people than images or text so businesses enjoy higher reach, clicks etc. simply by putting their information into .mp4 format.
Whilst the single, all-encompassing 'corporate' video still has its place, there's recently been a shift towards video series and general video content. Traditional testimonials are being swapped for video testimonials, 'About Us' and 'Careers' pages will now feature video content to support the text but the real change is with social media...”Callam DentHead of Video
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